Marketing & Communications Impact
Quarterly highlights, impact and reach
Metrics captured at least one month after publication.
Top Faculty Media Sources

Kevin Fu, Associate Professor, CSE
Cuba sonic attacks

Ella Atkins, Professor, AERO
M-Air opening

Michael Liemohn, Professor, CLASP
Meteor over Michigan
Top Influencers
News Hits
January | February | March | Total | |
Berkeley | 581 | 390 | 4462 | 5,433 |
MIT | 1,474 | 1,200 | 1,249 | 3,923 |
U-M | 812 | 391 | 1,464 | 2,667 |
Stanford | 630 | 747 | 850 | 2,227 |
GA Tech | 793 | 354 | 366 | 1,513 |
If we do nothing, if we let the mechanics of voting continue to deteriorate, then I am 100 percent sure that we are going to be attacked again in the fullness of time. And it’s going to make 2016 look quaint by comparison.
– J. Alex Halderman, professor, CSE, NPR, Jan. 27, 2018
The real challenge is you need to distinguish the difference between people and cars and bushes and paper bags and anything else that could be out in the road environment. The detection algorithms may have failed to detect the person or distinguish her from a bush.
– Matthew Johnson-Roberson, assistant professor, NAME, Bloomberg, March 21, 2018
More Top Research + College News

U-M startup May Mobility blazes toward autonomous fleet market
Estimated Reach: 55.7M
Top Third-Party Publications: Yahoo Finance, MLive, Detroit Free Press, Crain’s

New $32M center reimagines how computers are designed
Estimated Reach: 16.9M
Top Third-Party Publications: Tech Republic, HPC Wire, The Next Platform

Semiconductor breakthrough may be game-changer for organic solar cells
Estimated Reach: 8.8M
Top Third-Party Publications:Materials Today, Photonics Online, Big Think
Top Research Videos

M-Air | Outdoor U-M Fly Lab for Drones & Autonomous Aerial Vehicles
Views: 5,157
Likes: 80
Comments: 2
Top Common Good Stories

Nuclear nonproliferation: U-M participates in project monitoring nuclear reactors from afar
Reach: 3M
Top Third-Party Publications: Eurekalert, Daily Democrat

Preventing deadly hospital infections with machine learning
Reach: 61.4M
Top Third-Party Publication: Scientific American, Science News, PRI
Target Audience Impact

Top Two Student Stories

Born in an engineering class, now the ‘arterial everter’ has been licensed to Baxter
Student Org: Mechanical Engineering 450Estimated Reach: 500K

Sun-Day Driver: We Test The University of Michigan’s Solar Car!
Student Org: Solar CarEstimated Reach: 1M
Student Engagement Metrics
Growth: 2.24%
Growth: 5.27%
Growth: 8.30%
Traffic
Number: 5,477
Impacted
8,032
Growth: -0.12%
Student Impact

$1,600.00
associated with C&M Efforts
Traffic3,438
Interest0