Q3 2018

Marketing & Communications Impact

Quarterly highlights, impact and reach

Q3 2018 | 1/1/2018 – 3/31/2018
Metrics captured at least one month after publication.
 
Leadership & Excellence

Top Faculty Media Sources

“It’s an alternative hypothesis to the sonic-weapon theory, of someone trying to cause harm. It’s a theory that seems a little more practical in that it could be bad engineering. It seems like a reasonable hypothesis.” – Fox News Kevin Fu, Associate Professor, CSE Cuba sonic attacks
“With this facility, we can pursue aggressive educational and research flight projects that involve high risk of fly-away or loss-of-control — and in realistic wind, lighting and sensor conditions.” – TechCrunch Ella Atkins, Professor, AERO M-Air opening
“If it’s a bigger rock—say basketball size or bigger—then it can make it to the lower atmosphere and the air is dense enough that it’s not just a streak of light across the sky, but a substantial fireball and an eventual explosion as this rock reaches catastrophic failure at some point.” – Fortune Michael Liemohn, Professor, CLASP Meteor over Michigan

Top Influencers

TechCrunch
@TEchCrunch
10.3M Followers
View video
about M-Air
Science News
@ScienceNews
2.82M Followers
View tweet about synthetic cartilage
American Museum of Natural History
@AMNH
423K Followers
View tweet about Asimov debate

News Hits

  January February March Total
Berkeley 581 390 4462 5,433
MIT 1,474 1,200 1,249 3,923
U-M 812 391 1,464 2,667
Stanford 630 747 850 2,227
GA Tech 793 354 366 1,513
Selected Impact Quotes

If we do nothing, if we let the mechanics of voting continue to deteriorate, then I am 100 percent sure that we are going to be attacked again in the fullness of time. And it’s going to make 2016 look quaint by comparison. – J. Alex Halderman, professor, CSE, NPR, Jan. 27, 2018

The real challenge is you need to distinguish the difference between people and cars and bushes and paper bags and anything else that could be out in the road environment. The detection algorithms may have failed to detect the person or distinguish her from a bush. – Matthew Johnson-Roberson, assistant professor, NAME, Bloomberg, March 21, 2018

More Top Research + College News

May Mobility bus

U-M startup May Mobility blazes toward autonomous fleet market

Estimated Reach: 55.7M

Top Third-Party Publications: Yahoo Finance, MLive, Detroit Free Press, Crain’s

Valeria Bertacco with computing illustration

New $32M center reimagines how computers are designed

Estimated Reach: 16.9M

Top Third-Party Publications: Tech Republic, HPC Wire, The Next Platform

organic solar cell closeup

Semiconductor breakthrough may be game-changer for organic solar cells

Estimated Reach: 8.8M

Top Third-Party Publications:Materials Today, Photonics Online, Big Think

Top Research Videos

Airplane with video text

X-HALE

Views: 8,425

Likes: 522

Comments: 127

bollide meteor with video text

Meteor

Views: 5,717

Likes: 257

Comments: 24

Drone testing cage

M-Air | Outdoor U-M Fly Lab for Drones & Autonomous Aerial Vehicles

Views: 5,157

Likes: 80

Comments: 2

Serving the Common Good

Top Common Good Stories

inside of a mine

Nuclear nonproliferation: U-M participates in project monitoring nuclear reactors from afar

Reach: 3M

Top Third-Party Publications: Eurekalert, Daily Democrat

two women reviewing paperwork

Benton Harbor partners with U-M researchers to bolster public transit

Reach: 50k

glowing petri dish in gloved hands

Preventing deadly hospital infections with machine learning

Reach: 61.4M

Top Third-Party Publication: Scientific American, Science News, PRI

Target Audience Impact

Alumnus: Jeremy Tuck
This is awesome. Would love to see more of this discussion. Something like this discussion but about the more general blockchain technology and possible applications for it that people at UM see. Do people at UM feel that blockchain is the potentially revolutionary technology that people in the crypto space view it to be? Bitcoin is such a small part of the picture, though admittedly is the household name that everyone knows. Thank you for the tag, Alison Wells. I’m enjoying the stream.
PEER: Eric Topol
Great perspective on the future of computing systems, w/ a biologically inspired path forward
Global Impact
US map

United States

Total Sessions: 388,176

map of india

India

Total Sessions: 19,002

map of china

China

Total Sessions: 12,967

Developing Intellectually Curious and Socially Conscious Minds

Top Two Student Stories

everter prototype in gloved hand

Born in an engineering class, now the ‘arterial everter’ has been licensed to Baxter

Student Org: Mechanical Engineering 450
Estimated Reach: 500K

UM solar car

Sun-Day Driver: We Test The University of Michigan’s Solar Car!

Student Org: Solar Car
Estimated Reach: 1M

Student Engagement Metrics

Twitter Followers: 21,739

Growth: 2.24%

Instagram Followers: 9,275

Growth: 5.27%

Snapchat Score: 4,579

Growth: 8.30%

Application
Traffic

Number: 5,477

# of Students
Impacted

8,032

Facebook Followers: 66,366

Growth: -0.12%

Student Impact

IG: @chuckyg44
Today I got accepted to @michiganengineering and Im super pumped 〽️〽️. This has been my dream school since I was in elementary school. Thankfully I don’t have to repaint my room. Im gonna keep my fingers crossed for all of the other oec students who applied and are still waiting to hear back. #goblue #mgineer
IG: @_thesteminist_
A phenomenal start to semester 2 at @uofmichigan!!! It’s unbelievable how quickly the first half of the semester went by and how much has happened since starting classes again!! From becoming a 2018-2019 WISE RP Peer Mentor to making my first part on a lathe to declaring my major in EE, I am simply at a loss of words to describe how thankful I am for the opportunities this world class education has given me so far. Here’s to more ups and downs, learning, and building more connections at Michigan for the rest of this year 👩🏽‍🏭⚡️🎉
Resource Generation & Alumni Engagement

$1,600.00

associated with C&M Efforts

Alumni Page
Traffic3,438
Volunteer
Interest0