Colors

Primary Palette

The University of Michigan’s signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. Using this palette appropriately and consistently provides an additional layer of distinction.

When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team. Please see our Michigan Engineering Design System for more information about color use on the web.

ColorWeb
Maize
#FFCB05
Blue
#00274C

Base Colors

ColorWeb
Base Puma Blackblack square
#FFCB05
Base Whitewhite square
#FAFAFA

Tones

ColorWeb
February Greygrey square
#E9E9E9
Perspective Blueblue square
#132843
Community Blueblue square
#1E406B
Research Blueblue square
#2A5993
Hyperlink Blueblue square
#1779BA
Explore Blueblue square
#407EC9
Arbor Blueblue square
#4A9CE9

Secondary Palette – Expressive Colors

The colors in our supporting palette were chosen to complement our primary palette of maize and blue, providing additional range to the brand experience. They work well as accent colors or as backgrounds behind typography or graphics, but should never replace the primary palette as the main color(s) of a design.

ColorWeb
Ross Orange
#D86018
Ross Orange – Emergencyorange square
#FF721C
Wavefield Green
#A5A508
Taubman Teal
#00B2A9
Arboretum Blue
#2F65A7
A2 Amethystpurple square
#663289
A2 Amethyst – Expressive
#8E2598
Tappan Redred square
#A52F23
Tappan Red – Warningbright red square
#FF1100