The Slash
Visual Style
Our primary graphic feature is a bold, forward-facing yellow or blue SLASH with a dimensional drop shadow. This design element is paired with a blue background area, accommodating either our stacked or horizontal logo. The brand aesthetic includes generous use of blue, white, or light gray backgrounds, creating a clean and cohesive look.
People-First
Visual Style
A secondary style for those working in the People-First Engineering realm utilizes the bold “Connector” graphic and colored lines or ribbons to show convergence. The graphics are highly flexible and multiple versions of templates are available for use.
Look to Michigan
Visual Style
A secondary style available for those making fundraising campaign materials. This uses a yellow triangle/arrow graphic with a blue or white background and optional image placements.