Logos

Michigan Engineering logos

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Horizontal signature

This logo is the primary version of our signature. Minimum print size is 42.2% (or 2.0802″ width).

Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG

Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG

Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG

Vertical signature

This signature is typically reserved for settings in which there is limited space and the preferred horizontal signature would not be legible. Minimum print size is 88% (or .8427″ width).

Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG
Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG
Umich engin logo
RGB: EPS | PNG | SVG
CMYK: EPS | PNG

Academic department logo-signatures

  • Aerospace Engineering (AERO) |zip|
  • Biomedical Engineering (BME) |zip|
  • Chemical Engineering (ChE) |zip|
  • Civil and Environmental Engineering (CEE) |zip|
  • Climate and Space Sciences and Engineering (CLaSP) |zip|
  • Electrical Engineering and Computer Science (EECS) |zip|
    • Computer Science and Engineering (CSE) |zip|
    • Electrical and Computer Engineering (ECE) |zip|
  • Industrial Operations and Engineering (IOE) |zip|
  • Integrative Systems + Design (ISD) |zip|
  • Materials Science and Engineering (MSE) |zip|
  • Michigan Robotics |zip|
  • Mechanical Engineering (ME) |zip|
  • Naval Architecture and Marine Engineering (NAME) |zip|
  • Nuclear Engineering and Radiological Sciences (NERS) |zip|

To request a logo-signature not included here, email [email protected].

Logo-signature placement

The power of a logo placement on human memory is remarkable. Placed on the right spot, it either sticks to people’s minds or fades from them. The logo-signature acts as the face of Michigan Engineering or your sub-brand; therefore, placing it in the right location within your design is important for brand representation. It not only exemplifies brand best practices, but also increases brand visibility and awareness. 

Print

When you are using your logo-signature on any branding material such as posters, brochure covers, trifolds, or retractable banners, consider placing it at the top to make it unforgettable. Consider the direction of how the majority of your audience reads. When your audience reads from the left first, it’s natural for their eyes to look left first. And since most logos are on the top left side for printed material, it’s where people expect them to be. When using a vertical stacked logo-signature, top left or top centered are the best placements. 

Merchandise 

When it comes to merchandise, for example a T-shirt, the placement of your logo-signature is crucial. Take notice of the parts of a garment that are most visible at first glance. For T-shirts, the front is best, and can be left, right or centered. For other materials, the printable area usually dictates where the logo-signature can go, but ensure that you are using the best logo-signature for the application. For small print areas, the vertical stacked logo-signature may be best.

Digital

In the realm of digital the same rules of left-readers apply, therefore the top-left is ideal for Western audiences. Consider contrast and size in digital as well to make sure your logo-signature is visible. Consistency is one of the major pillars of branding. Wherever you decide to place your logo-signature in digital, that is where you should ALWAYS put it from now on. The only time you should move it is when you have no choice. 

Using more than one

With our complex network of sub-brands, you may often find yourself needing to use more than one logo-signature in the same design. When this is the case, consider the hierarchy. In the Immersed example on the right, the Immersed mark is treated as a primary brand identity, and therefore is placed on the top left of the design and connected closely with the copy. The Michigan Engineering signature placed on the bottom right reinforces who we are as an institution without interfering with the design. The bottom of a composition is often the best place to include additional logo-signatures.

Immersed posters on public announcement boards